Display Ads by Google

Amplify lead generation and optimize conversion rates

What does the concept of Google Display Ads entail

Google display ads serve as an influential marketing instrument. These ads are displayed to users while they browse various content, appearing across a multitude of websites, videos, mobile apps, and interactive platforms. This wide-reaching capability is what makes them highly effective in creating brand recognition.

At Paraqas E-Marketing, we assist your brand in harnessing the potential of Google display ads and Pay Per Click (PPC) ads to enhance lead generation, extend marketing reach, and optimize conversions

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These ads appear at the top or bottom of the Google search results. We can place your ads at the top or bottom of the Google search results when users search for specific keywords related to your products or services. This type of ad is highly effective for capturing users who are actively searching for what you offer.

Display ads are visual ads that appear on websites within Google’s Display Network. They can include text, images, or even videos. They help create brand awareness and attract potential customers who are browsing related content.

Video ads provide an excellent opportunity to showcase your products or services on platforms like YouTube. Whether it’s a skippable or non-skippable ad, we can strategically position your video before, during, or after relevant YouTube content to capture the attention of your target audience.

If you have an ecommerce business, shopping ads are essential for promoting your products. These ads display product images, prices, and other relevant information directly in Google search results, making it easier for potential customers to discover and purchase your products.

If you have a mobile app, we can leverage app promotion ads to increase app installations and engagement. These ads can appear in Google search results, the Google Play Store, YouTube, or other mobile apps, reaching users who are more likely to be interested in your app.

Discovery ads allow us to showcase your products or services across Google Discover, YouTube home feed, and Gmail promotions tab. By appearing in these personalized feeds, we can reach users who are actively exploring new content and grab their attention.

By placing ads directly within the Gmail inbox, we can deliver personalized messages to potential customers. These ads appear in the Promotions tab and resemble regular emails, making them highly effective in capturing attention and driving engagement.

If generating phone calls is crucial for your business, call-only ads can be a valuable option. These ads are designed to encourage users to call your business directly with a simple click, making it convenient for potential customers to reach out to you.

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Why incorporate Google Ads services into your digital marketing strategy?

Our approach to Google Ads services is consultative, meaning we take the time to fully comprehend your business and existing marketing landscape. By staying updated with the latest digital marketing trends and technologies, we create customized Google ad campaigns aimed at generating a strong return on investment (ROI). Paraqas E-Marketing is the preferred Google Ads agency, drawing upon our extensive expertise in digital marketing and paid media advertising to deliver excellent outcomes for your business.

With our extensive experience in Google search ads and Google display ads, we adopt a data-driven approach. We analyze the data gathered from each campaign to make well-informed decisions and continuously improve future campaigns.

Leveraging our expertise in customer research, we accurately identify and target potential customers who are highly inclined to purchase your products or services. By effectively reaching this specific audience, we anticipate a significant boost in sales.

Following implementation, we diligently monitor and analyze campaign data, generating monthly reports for the campaigns under our management. Our dedicated team is available around the clock to provide support and address any inquiries or clarifications you may require.

We proudly showcase our Google certification badge, representing our acquired knowledge and expertise. As certified professionals, we possess in-depth understanding and proficiency in our field. When it comes to selecting the ideal Google Ads Agency, we are unquestionably the right choice.

What Sets Us Apart as the Premier Choice for Google Ads

In the realm of marketing tools, Google Ads reigns as one of the most potent forces. When executed effectively, it has the potential to transform any business into a shining star within a remarkably short span. Through our expertise in crafting remarkable Google Display Ads and Google search ads, we can propel your business to soar and become the coveted leader in your industry. Choose Paraqas E-Marketing, and witness this remarkable transformation unfold before your eyes.

Our Expert Practices

Keyword Research

Our team will conduct thorough keyword research to identify relevant and high-performing keywords that align with your business goals, ensuring your ads reach the right audience.

Ad Campaign Creation

We will create well-structured and compelling ad campaigns tailored to your target audience, delivering impactful messaging and enticing users to engage with your ads.

Ad Copywriting

With Our expertise in persuasive copywriting, the team will craft compelling ad copy that captures attention, highlights your unique selling points, and drives click-through rates.

Landing Page Optimization

We will optimize your landing pages to provide a seamless user experience, align with your ad messaging, and increase the likelihood of conversions.

Bid Management

By strategically managing bids, We will optimize your ad spend, ensuring you achieve desired ad positions while maximizing your return on investment.

Performance Tracking and Analysis

We will closely monitor and analyze campaign performance metrics, providing you with valuable insights and recommendations for continuous improvement.

Conversion Tracking

We will set up conversion tracking to measure the effectiveness of your ad campaigns, enabling us to assess the impact on desired actions and make data-driven optimizations.

A/B Testing

Through rigorous A/B testing, we will experiment with different ad elements to identify the most effective strategies and refine your campaigns accordingly.


We will implement remarketing strategies to target and re-engage users who have shown interest in your business, maximizing the chances of conversions and customer retention.

Expertise in Google Ads Tools

Leveraging our knowledge of various Google Ads tools, we will utilize powerful resources like the Keyword Planner, AdWords Editor, and Google Analytics to enhance campaign management and achieve optimal results.

Statistics Pertaining To Marketing With Google Ads

Google’s Dominance

In the search industry, Google controls a staggering 70% of the market share, according to netmarketshare.com

Rewarding Nature Of Google

According to the Google Economic Impact Report, businesses typically generate $2 in revenue for every $1 they invest in Google Ads, showcasing the rewarding nature of advertising on the platform.

Formidable Reach Of 80% 

As per Google Benchmarks and Insights, Google’s display ads demonstrate a formidable reach of 80% among internet users worldwide.

Largest Online Display Advertising Network

According to ComScore, Google possesses the largest online display advertising network on a global scale.

Take the first step towards online success today! Let our Google Ads services unlock your business’s true potential. Contact us now to schedule a consultation and discover how we can drive targeted traffic, increase conversions, and elevate your brand to new heights with the power of Google Ads.


Are Google Ads Truly Effective?

When it comes to geo-specific small businesses, Google display ads emerge as a game-changer. As one of the primary sources of traffic, Google delivers results through both organic listings and paid advertisements, ensuring maximum visibility for your business. What’s more, Google incentivizes its advertisers by doubling their ad spendings. For every $1 invested in advertising, there is a potential to yield $2 in returns. This makes Google display ads an invaluable tool for businesses aiming to maximize their online presence and capitalize on their advertising investments.

What is the Pricing Structure for Google Ads?

In 2021, the typical cost per click in Google Adwords ranges from $1 to $2. However, it’s important to note that specific niches may have lower or higher CPC costs depending on their level of maturity. At Paraqas E-Marketing, we understand the significance of budget considerations in Google marketing. Rest assured, we can tailor our services to align with your financial parameters. Reach out to us today for a complimentary quote and let’s discuss how we can assist you.



What is the Expected Timeline for Achieving Results?

Google delivers rapid results, and we promptly provide campaign feedback within a day of launching your campaign. While you can expect initial progress in a short timeframe, the numbers will truly start to flourish as we further enhance your Google campaigns within the span of one month.

What Happens in the Case of Inauthentic Clicks from Google?

Rest assured, there is no need to be concerned about fake clicks. Google employs a sophisticated system that can readily detect clicks originating from malicious software. Any invalid clicks are promptly filtered out from your data, ensuring that you are billed only for legitimate and genuine clicks. Your campaign’s performance metrics remain accurate and reliable, thanks to Google’s robust click filtering mechanisms.

Do You Possess Google Certification?

Indeed, we take great pride in being recognized as official Google partners. This designation allows us to effectively manage Google AdWords campaigns for both your business and others. Our team of paid marketing experts has successfully undergone extensive testing and met stringent performance criteria set by Google, establishing us as a verified and trusted partner for their advertising services.

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